What is the best loyalty program software for iGaming?

 Who has the best loyalty rewards program? OptiKPI is the best loyalty program software for the iGaming industry. It is a marketing automation tool designed specifically to promote your online gaming using long-term marketing strategies. OptiKPI's three key components are compliance, marketing automation, and risk management. It helps gaming platforms establish a long-term brand and client lifetime value by exploiting player data. With its all-around real-time automation engine, OptiKPI assists in deploying relevant messages to relevant players at the right moment. OptiKPI has fantastic Loyalty boosting strategies for all your iGaming platforms.

Why use OptiKPI? We get to the bottom of the problem and provide you with the best marketing solutions.

How to deploy Loyalty Programs using OptiKPI? Few simple steps:

1. Create a Player Journey to arrange the campaign first - determine a loyalty program. For example, you can easily convert a new user to a depositor with rewards such as free spins for their FTD.

2. Send a teaser SMS, assign free spins, and it will run on its own! OptiKPI will send messages and bonuses right after a player registered on your platform till the player deposits.

3. Journeys are an advanced feature in OptiKPI that allows users to create bespoke flows from scratch. Click the link to read more on Journeys. 

Anyone can design Journeys with ease (simple or complex) - it is a simple drag-and-drop user interface. Once started, your Journeys will operate in real-time 24 hours a day, seven days a week.

Provided by OptiKPI

3 Successful strategies for improving your deposit rates

 The conversion rate is a vital metric. This data provides valuable insights into your business's performance. The following methods are some of the first initiatives you should consider when planning your conversion campaigns.

1. Conversion campaigns “on time, every time”:

The campaign begins with welcome wishes right after a player signs up for a platform. An open-arm welcome to make players feel at home is the best way to greet someone into your service. The FTD offers (First Time Deposit) should follow next. Usually, we advise our clients to automate the FTD offers after 4 hours of player registration. And all the follow-up messages are automated accordingly. The messages are intelligently constructed in a way to maximize user engagement. By connecting with them based on their preferences and favorite communication channel (Email, SMS, Push, Whatsapp), we have improved the odds of getting a favorable response to multi-folds.

Deploying welcome messages right after signup, FTD offers after 4 hours, and following up with the player for 30 days.

2. Promotions based on player behavior:

To better understand players, we must examine their behavior. Understanding a player's characteristics allows us to predict his future moves. With OptiKPI, we can easily deduce player interests and automate non-depositor flow. Strategy based on finding the player's interest (casino, live, sport + wager/amount/agent communication) will assist you in creating laser-focused marketing campaigns. Thus we can boost conversions and increase marketing ROI to the maximum.

We advise you to read more about player behavior.

3. FREE bonus and offers:

Offers and giveaways are a quick shot to boost player traffic! It helps iGaming operators to reach new territories in a short time. But the catch is that you will lose tons of money and resources if you fail to capitalize on the newfound traffic. Construct FREE bonus campaigns with a solid plan in mind. Make sure to have a flow for every type of player. Use the campaigns wisely; you don’t want your players to always play games for FREE. Read more on FREE bonuses and offers.

Provided by OptiKPI