The conversion rate is a vital metric. This data provides valuable insights into your business's performance. The following methods are some of the first initiatives you should consider when planning your conversion campaigns.
1. Conversion campaigns “on time, every time”:
The campaign begins with welcome wishes right after a player signs up for a platform. An open-arm welcome to make players feel at home is the best way to greet someone into your service. The FTD offers (First Time Deposit) should follow next. Usually, we advise our clients to automate the FTD offers after 4 hours of player registration. And all the follow-up messages are automated accordingly. The messages are intelligently constructed in a way to maximize user engagement. By connecting with them based on their preferences and favorite communication channel (Email, SMS, Push, Whatsapp), we have improved the odds of getting a favorable response to multi-folds.
Deploying welcome messages right after signup, FTD offers after 4 hours, and following up with the player for 30 days.
2. Promotions based on player behavior:
To better understand players, we must examine their behavior. Understanding a player's characteristics allows us to predict his future moves. With OptiKPI, we can easily deduce player interests and automate non-depositor flow. Strategy based on finding the player's interest (casino, live, sport + wager/amount/agent communication) will assist you in creating laser-focused marketing campaigns. Thus we can boost conversions and increase marketing ROI to the maximum.
We advise you to read more about player behavior.
3. FREE bonus and offers:
Offers and giveaways are a quick shot to boost player traffic! It helps iGaming operators to reach new territories in a short time. But the catch is that you will lose tons of money and resources if you fail to capitalize on the newfound traffic. Construct FREE bonus campaigns with a solid plan in mind. Make sure to have a flow for every type of player. Use the campaigns wisely; you don’t want your players to always play games for FREE. Read more on FREE bonuses and offers.
Provided by OptiKPI
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